So how is this self-publishing adventure going so far?

18 July 2012 10:41

People often ask me how my books are doing, and as much as I’d like to answer this question with "great", that would be lying. Sure, I’ve sold a few books, and I’ve received lots of positive feedback, but the truth is that Gift of the Destroyer doesn’t get that many sales. The most success I’ve had was when I participated in KDP Select, where I got a few hundred free downloads and a few sales afterwards.

But you don’t have to take my word for it, here are the numbers:

Ebook sales

November 2011: 5 December 2011: 0 January 2012: 3 February 2012: 4 March 2012: 2 April 2012: 2 May 2012: 1 June 2012: 0 July 2012: 0 so far

Total: 17 ebooks

Ebooks given away

Februari 2012: 231 March 2012: 152 April 2012: 21 (22 if you count Gareth)

Total: 405 ebooks

Physical sales (Excluding gifts) 20 copies

So that brings us to a grand total of 448 copies, which sounds pretty good until you realize only 8% of those were paid for, and half of those have yet to be paid out due to payment thresholds. So to summarize how my self-publishing adventure is going so far, I’d say: nothing exciting happening yet.

A remark I have made on the Kindle Boards recently is: my book is available in 5 stores, and selling in none.

So, how do I fix this?

There are a number of possible explanations for my lack of sales. I’ve more or less ruled out "bad writing" due to the responses I’ve received so far, especially after the polishing job I did with Gareth’s help. I think the most obvious problem is lack of exposure at this point. People simple don’t know the book exists, and aren’t buying it because of that. Exposure is something I can work on (I intend to do a few giveaways in exchange for reviews), and I also believe that releasing more books can help in this regard (the second Hunter in the Dark book will likely be released in September).

In addition to this, I often wonder if the cover and book pitch are good enough to attract readers. I would like to hear your opinion on this.